Whilst Martin Lewis' image and reputation was used by scammers to add authenticity to their scams people should be mindful that even if a celebrity is knowingly giving an endorsement it can still be a scam. When considering an investment opportunity always seek independent professional advice.

An off plan property scam in Spain I worked on some years back saw sports celebrities offered an apartment at the 'would-be' spa and sports complexes as payment for their endorsement. It soon unravelled that this was a ruse to appear to instil credibility and gain publicity to the scam in a bid to increase 'sales' from the general public.